BARK: CO-OWNED BY DOGS
For the last 14 or so years, BARK (of BARKbox fame) has made dog toys and treats, always with the dogs’ perspectives in mind. But now, they are taking things further, and actually putting dogs in charge, so everything is truly by dogs, for dogs. Introducing a new breed of company. BARK: Co-Owned By Dogs. #ShopDog
We showed what it actually looks like to be a company co-owned by dogs through a series of short episodes and content pieces.
Press: ABC Baltimore, CW33 Dallas, PR Week, AdAge
Credits: Copywriter - Myself / Art Director - Caitlin Smichowski / CCO - Jeff Benjamin / Agency - Tombras / Director - Zach Golden / Launch Video CoDirector + Editor - Myself / Social Videos Shot By - Myself, Caitlin Smichowski
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