BARK: CO-OWNED BY DOGS
Since 2012, BARK has brought joy to millions of dogs with off-the-wall toys and treats. The problem is, these toys and treats were created exclusively by humans. Humans who don’t know dogs nearly as well as dogs know dogs. That’s why this year, BARK has become the first-ever company Co-Owned By Dogs. Now, everything they do is for dogs, by dogs.
Here is what a company co-owned by dogs looks like:
And here is the canine co-owners’ first big project — a relaunched line of dog food, treats, and toppers.
Dogs everywhere loved it.
OOH ads promoting the products were also written in dog.
Press: ABC Baltimore, CW33 Dallas, PR Week, AdAge, AdAge
Credits: Ben Searles (Copywriter), Caitlin Smichowski (Art Director), Jeff Benjamin (CCO), Zach Golden / Ben Searles / Caitlin Smichowski (Directors), Tombras (Agency)
Press: ABC Baltimore, CW33 Dallas, PR Week, AdAge, AdAge