ZAXBY’S MILKSHAKE TOURISM
After seven long years, fast food place Zaxby’s brought back their beloved milkshakes — but only in a test market in Macon, GA. So, we made milkshake tourism ads for Macon, starring the city’s actual mayor, board members, and local celebs.
Then, we milkshake-ified the VisitMacon website.
Press: AdAge, Muse By Clio, Little Black Book, Yahoo, Mashed, and Fox5 Atlanta.
Credits: Copywriter - Myself / Partners - Caitlin Smichowsky & Devon Moreland / ECD - Avi Baliga / Agency - Tombras / Director - Zach Golden