NEPO BABIES FOR BABIES
1 in 2 families struggle to afford diapers for their baby. And hardly anyone is talking about this diaper crisis. Meanwhile, nepo babies are reported on constantly. But if people cared half as much real babies as they did about nepo babies, we could end diaper need. Introducing Nepo Babies For Babies, made for the National Diaper Bank Network, starring Jack Henry Robbins (son of Susan Sarandon and Tim Robbins).
Press: The Hollywood Reporter, The Today Show, People Magazine, The Sun, AdAge
Credits: Copywriter - Myself / Art Director - Caroline Crouch / Creative Directors - Kevin Cabuli & Matty Smith / CCO - Avi Baliga / Agency - Tombras / Director - Ben Sottak