NEPO BABIES FOR BABIES
1 in 2 families struggle to afford diapers for their baby. Hardly anyone is talking about this diaper crisis. Meanwhile, nepo babies are reported on constantly. If people cared half as much real babies as they did about nepo babies, we could end diaper need. Introducing National Diaper Bank Network’s Nepo Babies For Babies, starring Jack Henry Robbins (son of Susan Sarandon and Tim Robbins).
Press: AdAge, People Magazine, Today Show, The Hollywood Reporter, The Sun
Credits: Copywriter - Myself / Art Director - Caroline Crouch / Creative Directors - Kevin Cabuli & Matty Smith / CCO - Avi Baliga / Agency - Tombras / Director - Ben Sottak